Preheat the oven to 350 °F (175 °C). Line an 8"x8" pan with a piece of parchment paper.
In a large mixing bowl, mix together the flour, oats, granulated sugar, brown sugar, baking soda, salt and cinnamon until everything is evenly combined.
2 cups (250-276 grams) flour, 2 cups (180 grams) rolled oats, 1/2 cup (100) granulated sugar, 1/2 cup (100) brown sugar, 1/2 teaspoon baking soda, 1/2 teaspoon salt, 1/2 teaspoon cinnamon
Cut the butter into small cubes and add it to the dry mixture. Using your fingers, work the butter into the mixture until fully incorporated and the dough becomes crumbly but holds together easily when squeezed.
1 cup (225 grams) unsalted butter
Once it starts forming clumps, drizzle the vanilla extract over the dough. Use your hands or a spoon to gently mix it in evenly.
1 teaspoon vanilla extract
Scoop about 2/3 of the dough (roughly 582 grams or 2 2/3 cups) into the prepared pan. Press it firmly and evenly into the bottom to form the crust.
Spread 1 cup of the rhubarb jam over the crust, leaving a small border of about 1/3" around the edges (this will prevent the jam from leaking out the sides).
1 cup (275 grams) of the above jam
Sprinkle the remaining crumble mixture evenly over the top of the jam. Lightly press the topping into the jam without flattening it too much. This is just to ensure that no pointy oat bits sticking up burn.
Bake for 28-35 minutes or until the top is golden brown and slightly puffed, and the jam is bubbling around the edges. Remove to a cooling rack and let the bars cool completely in the pan, about 2 hours. Then chill for at least 2-3 hours or overnight before cutting.